Seamless integration with Amazon, eBay and Play

Want a cutting edge Ecommerce Website that integrates all of your online sales?

Want to streamline customer communications, order processing and shipping?

Cascade, the ultimate ecommerce platform

cascade

Cascade does it for you,so you don't have to!

Cascade takes away the time consuming tasks that can be easily automated. Gone are the timely listing processes and customer communications. Start focusing on company growth today.

More sales channels & New Markets

You don’t have to stick with just one website or sales portal. With Cascade you can get connected to as many channels as you want, and all sales are managed from one system.

Increase Your Sales with Cascade

Dynamic pricing - Cascade compares your product prices with those of the competition, and makes automatic adjustments to maximise profits and sales.
Intelligent listing - Take advantage of the automatic reclamation of free relisting fees from eBay. Plus, our innovative scheduling feature helps you to get the most out of your eBay listings.
Cross selling - Multiple portal integration allows direct links from sales portals to your own website promotes additional sales, allows cross-selling and the collection of customer data from direct marketing.

Screenshot of client Ecommerce Website

Give a Go, you won't be disappointed

To receive a live demo of the Cascade software system please complete the enquiry form.

Alternatively, call 0113 877 0025 to speak directly to an advisor.

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Cascade; A Comprehensive IT Platform for Online Businesses

Cascade is a complete multi channel ecommerce solution for online retailers. Our System helps you to sell on multiple online platforms including eBay, Amazon, Play, Priceminister and Pixmania via a single streamlined user interface.

Automated bulk listing combined with the synchronising of stock levels and collation of orders across and between each channel means that Cascade reduces the administration associated with generating high sales volumes online.

More Than Just a Listing Tool

There are a number of tools on the market that can administer bulk uploads and duplicate listings across portals such as eBay and Amazon. But unlike Cascade, using such services will still leave you with the complicated mess of having to manually balance stock and collate orders, whilst also being forced to log into different interfaces over and over again!

Cascade allows you to do all this and more from the same user interface. It provides a comprehensive back office administration incorporating product catalogue management, stock management, stock forecasting, order management, shipping management and accounts management, making it unnecessary to log into any of the portal interfaces at all.

Bespoke Ecommerce Websites

What is a bespoke website? A bespoke website is a site that is developed according to your custom requirements, built from scratch and designed the way you want it. Giant Systems, the company behind Cascade also create professional looking bespoke ecommerce websites that can be fully integrated with Cascade. Our software will further allow you to manage your products, inventory and orders from your website in exactly the same way as it would regard those on your Amazon, eBay or Play.

Portfolio of Work

Bathroom Lighting more >>

Bathroom Lighting

The Garden Centre more >>

The Garden Centre

Collectors Kingdom more >>

Collector

Toy Realm more >>

Toy Realm

May 20th 2012Latest the Cascade Blog

Selling on Amazon vs Selling on eBay: FEES

Amazon

MORE EXPENSIVE

Listing Fee: Low for high volume

Commissions: High rate of 15%

Better for high volume / High rotation items

eBay

CHEAPER

Listing Fee: Low for individual listings

Commissions: Lower rate of 8%

Better for High price / Low rotation items

Why drop ship on eBay and Amazon?

While drop shipping can be used in many different ways on the web, sites like Amazon and eBay make the process even easier. Each site allows users to create accounts and upload auctions. This means that you have access to a safe, world wide marketplace with a large pre-existing user base.

Amazon and eBay also offer advanced search options that help you find best selling products. This option can help you determine the price, availability and popularity of the products you wish to sell. In some instances a site like these may even offer help in advertising your products.

These sites can also help build your small businesses reputation. Since both use a form of user ratings, where customers rate your performance, a consistently good rating will help your business grow in popularity and increase your profits. While drop shipping can be used to earn money, it can also be used as the start of a business that will later grow.

What is drop shipping and how does it work?

In ecommerce, drop shipping consists of selling a physical product online, but getting your supplier to send the item to the customer for you (which you have bought from them at wholesale price). Many of our clients who use Cascade also employ drop shippers. The software system works in exactly the same way, except that the orders are handled by a different company, and despatched from a different location to that of the person managing the website/Amazon/eBay/Play listings.

The advantage of drop shipping is that you can run an online business without having to own a warehouse, or actually having to ship the goods yourself. Of course there are rates involved because you have to pay the drop shipper, but sometimes this can pay off if you can get decent rates- especially for start up companies who want to avoid making an investment in stock and storage space.

However be warned, not all wholesale providers are genuine. Search engines are peppered with fake wholesale sites who pretend to be a dispenser, but are actually just a middleman who charge falsely inflated rates and get between you and the real supplier.

eBay is celebrating its 10th birthday!

Did you know the first ever item bought on eBay.co.uk was a 3-track CD from The Scorpions, called ‘You & I’, which sold for £2.89, and that the most popular item auctioned in 2000 were Pokeman Trading cards? Well that was 10 years ago, and the tiny flea market like site employed by most to flog unwanted second hand goods is a far cry from today’s sophisticated platform utlised by large business vendors and small scale sellers alike.

Over the last few years eBay.co.uk has grown in reputation and creditability, and can take acclaim for launching many successful ecommerce companies over the years. There are now 123,000 businesses trading on eBay.co.uk, 171 of which generate more than £1m in sales every year. So what a fantastic platform to sell goods through! This applies especially if you want to expand your selling strategy to other similar sites like Amazon and Play Trade. Each of these holds a kind of niche in the market by focusing on slightly different markets and reaching out to a variety of different customers.

If you are looking for a way to improve the management of sales through multiple portals in this way, Cascade will integrate with all three, plus others to give you a streamlined ecommerce solution for running your online business.

Get a fresh take on your ecommerce website

Everybody knows that being too involved in the design and build of your website (usually from the same computer too) means that you can become blind to usability issues, different types of rendering, or the aspects of design that might jump out to a customer straight away as being undesirable.

So to get fresh eyes for your site you could try standing behind someone as they browse the website, try a different monitor or a slower connection, or even try certain types of software that track and record user movements and experiences on your site.

Ecommerce websites suffer from the “trust effect”

Ecommerce doesn’t work without trust. This is an element that all ecommerce sites have in common, regardless of the type of industry, or length of time they’ve been in business. How can you gain the trust of customers to encourage them to buy from you? Here are three key ways:

Allow customers to reach management- people will be driven away if they can’t pick up the phone and speak to someone who can help them directly.

Security logos- this is a simply tool to encourage trust from your customers

Say who buys. Traditional testimonials work, or try “Who just bought”.

SEO is not an option, it’s a requirement!

SEO is now considered compulsory for the success of any ecommerce website. This is because sites which have no SEO are basically invisible to Google, and may as well not be there! Furthermore, with the exception of ecommerce sites in niche areas, it is not feasible to launch a website in a competitive industry without professional SEO. This is because search engines are constantly changing their set ups so you need update continuously; a long, laborious and complex process. If it was easy to get to page 1 we’d all be there! For information on how we can help you with your SEO please ring 0113 380 1741 and we would be happy to help.

Twitter and ecommerce

Twitter is a free social networking service that allows its users to send and read updates, or “tweets” up to 140 characters in length sent out by its users. These short updates about every day experiences are short, usually witty or informative sentences. Many have seen the potential for posting interesting notes about their business whilst occasionally peppering their posts with outbound links to external pages for promotional purposes.

To most Twitter is considered a revolutionary tool, cool, useful and at the very least entertaining. Twitter is particularly valuable to ecommerce, for building brand exposure, web presence, and is significantly useful for businesses with eBay, Amazon and Play integration. Online sellers can use the service to communicate with customers, respond to enquiries and advertise products that they are selling through their eBay, Amazon and Play selling platform.

Cascade, Town House, 16-18 Town Street, Horsforth, Leeds, LS18 4RJ. info@giant-systems.co.uk

Cascade | developed by Giant Systems

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